----------------- Bulletin Message -----------------
From: <a href='profile.myspace.com/index.cfm
Date: Jun 25, 2007 8:09 PM


<img src="www.batsday.net/2007miscim...d.jpg" />

This is not a joke. It is an ad linked to the IKEA website and has been sent out in emails to those people subscribed to their mailers.

At first, this looks like a funny college / back to school ad, but when you look at one of the captions you will see this:
Brightens up your grad’s dorm. Unlike a creepy gothic roommate, who can be a bad influence.”

What does this mean and what is IKEA trying to say here?

There is no reason to make the comment “who can be a bad influence.” How is this helping to sell pillows?

The Gothic / Dark Alternative Subculture gets enough bad press and now having a company like this make a statement such as this one further propagates the misconceptions of the "gothic" culture.

If you are offended by this ad, I urge you to contact IKEA and express your feelings about this. I will be sending them something from Bats Day in the Fun Park. If this is their belief, then I will not purchase anything from IKEA ever again. Please keep in mind; this is a huge corporation, which has an enormous customer base.

Please let IKEA know about your feelings.
Noah Korda
Creator / Organizer
Bats Day in the Fun Park
www.batsday.net


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